It has been quite long since I did a post. I tried writing something on the biggest fad "Ice-bucket challenge" but I couldn't really finish it and that remains as a draft in my account so, chuck it.
So, today I thought of doing a little comeback post for you guys. I wanted to share a small piece of news from the social media world and how important it will be for the people of our species i.e. "Marketers".
Recent reports from TheNextWeb indicate that social media giant Facebook is soon going to give you the power to decide when your post(s) go off the Facebook servers; and it will all happen automatically. Engineers at Facebook are testing a new feature which will allow you to set an expiry date and expiry time for your Facebook post.
Yes, you heard it right "An expiry date for your Facebook posts".
So, today I thought of doing a little comeback post for you guys. I wanted to share a small piece of news from the social media world and how important it will be for the people of our species i.e. "Marketers".
Recent reports from TheNextWeb indicate that social media giant Facebook is soon going to give you the power to decide when your post(s) go off the Facebook servers; and it will all happen automatically. Engineers at Facebook are testing a new feature which will allow you to set an expiry date and expiry time for your Facebook post.
Yes, you heard it right "An expiry date for your Facebook posts".
Wondering what's in it for us marketers?
Well, this feature will be of a great help to you if you are operating in a B2C environment and use Facebook as a medium to reach out to your customers by hosting contests, offering discounts or coupons to them.
Imagine how would you feel when you will no longer have to worry about disappointed fans who tried to use one of your offer or coupon that expired 6 months back.
If you have an offer for your customers which will expire in the next 1 hour you could see a sudden increase in the number of fans. This feature can be very useful if you primarily post unmissable time sensitive posts.
This feature is still in its pilot phase and the company will be rolling it out gradually to all the devices around the world.
*Please share this post with your peers (peer to peer marketing, you see :P) through the social networks given on the left. Also keep your comments coming in. Many thanks.*
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