Interactive Marketing is a technique through which a marketer promotes his product or service to the prospective customers by getting them to interact with the campaigns. Such marketing campaigns are known to develop a sort of curiosity among the customer and they end up getting more excited to know more about the product.
Honda Motors and Weiden + Kennedy London developed a masterpiece ad campaign for the former's latest offerings the Honda Civic and Honda Civic Type 'R'. The campaign is known as "The Other Side" campaign.
I this marketing campaign the user's are required to interact with the advertisement by pressing the "R" key on their PC or Laptop in order to see two sides of the ads. On pressing the key the viewer is able to see a parallel side of the story of the ad.
Don't believe me?
Head to the Honda YouTube channel to get involved!
Due to the video's settings and privacy policy we can't upload it here. Kindly bear with us.
Please share this post if you found it informative.
Honda Motors and Weiden + Kennedy London developed a masterpiece ad campaign for the former's latest offerings the Honda Civic and Honda Civic Type 'R'. The campaign is known as "The Other Side" campaign.
I this marketing campaign the user's are required to interact with the advertisement by pressing the "R" key on their PC or Laptop in order to see two sides of the ads. On pressing the key the viewer is able to see a parallel side of the story of the ad.
Don't believe me?
Head to the Honda YouTube channel to get involved!
Due to the video's settings and privacy policy we can't upload it here. Kindly bear with us.
Please share this post if you found it informative.
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