Marketing to the "Echo-Boomers"

By: Unknown on 04:33

It has been a long time since we last posted something for our readers. So, you can consider this to be a comeback post. (Oh! I am feeling like Spidey already).

This post is related to our previous post on the learning for marketers from the FIFA WC 2014.

Basically it is a synopsis of how marketers of today can target the "Echo-Boomers" popularly known as the Gen-Y; the people who are born between 1980 and 2000. The echo-boomers are the most important demographic segment for marketers nowadays. They (or we) don't like "marketing", TV commercials don work with us (because we hardly watch TV) and we find online ads disturbing. It is very difficult to get us engaged.

Here are some ideas for brands to create a "Buzz" among the Echo-Boomers:-

1)     Tell a story- The echo-boomers are the ones who get attracted to something authentic. They are known to show support social causes by sharing, liking, commenting or retweeting. Echo-boomers care about their surroundings and are willing to contribute for the good. Marketers nowadays should look to associate their brand to some social cause. They can even “Tell a story”, a real life experience. Tell them what does your brand do for the betterment of the environment, which social cause do you support. Doing this will help them attract the echo-boomers and get them engaged to their brand/product.

2)     Don’t tell us to do things- The echo-boomers are also known as “Generation My life, my rules”. They like to go at their own pace and discover things on their own. If you will ask them to do stuff, or to buy something from a given location; they will never do that. In short, they won’t give a damn if you will keep bombarding them with instructions. You should look to get them involved, try to understand their needs and then provide them an offering. Ask them for their comments, feedback or opinions. They’ll be more than willing to provide their inputs and they will also ask their peers to do so.

3)     Find us on the right places- We live in a multiple screen world. We are watching videos on YouTube, we are streaming music on SoundCloud, the only thing that distracts us is a Whatsapp ping or a Facebook notification. You must be where we are in order to get our attention or be able to communicate with us.

4)     Review you marketing plan- You must review your existing marketing strategies in order to reach and communicate with the most influential demographic group. Go digital!


*Please share this post with your peers (peer to peer marketing, you see :P) through the social networks given on the left. Also keep your comments coming in. Many thanks.*